maps/port_joseph/town/dshark_thief.msg

{
  "rules": [
  {
  "match" : ["redeye"],
  "pre" : [["quest", "port_joseph/MooglyBill", "=0"]],
  "post" : [["quest", "port_joseph/MooglyBill", "10"]],
  "msg" : ["Redeye is in the back room watching the fight.  He's the ugly one."]
  }
]}